Han Kyul, the devil-may-care scion of a family of grocery story magnates, meets plucky tomboy Eun Chan, the hardworking breadwinner of her family.

Desperate to end the string of boring blind dates arranged by his family, Han Kyul hires Eun Chan, whom he thinks is a man, to pose as his boyfriend.

Eun Chan is having a miserable day when she bumps into Han Kyul, who reveals that his grandmother has bought him a dilapidated coffee shop to run.

Eun Chan is determined to fit in at Han Kyul's café, the Coffee Prince, for which he has hired male waiters, although her first day holds a surprise.

With business temporarily suspended at the café, Han Kyul and his staff go on a trip that turns out to be both stranger and more fun than anticipated. Read More

Han Kyul's cousin Han Sung invites Eun Chan to an exhibit by his former girlfriend, artist Yoo Joo, and her unusual feminine dress impresses everyone.

Han Kyul spends more time with Eun Chan and is distressed to find himself developing unexpected feelings for the woman he still believes is a man.

When Chairwoman Hong is hospitalized, her devoted grandsons' visits to her lead to unexpected entanglements with Eun Chan and Yoo Joo.